This is a paid-for event. The masterclass costs £40 for AVM members or £60 for non-members.
If you want to take your volunteer strategy from a dusty document in a drawer to a launchpad for building a movement around your cause, this workshop is for you.
You will learn how different organisations approach volunteer strategy development, learn hints and tips about ensuring your volunteer strategy will succeed and explore with peers new approaches to strategy development in your organisation.
The session will use real life case studies and tips to cover:
Exploring why you might need a volunteer strategy
Co-producing the strategy with volunteers and volunteer managers
The difference between a strategy, plan and tactics
Understanding the internal and external landscape
Audit and analysis
Aligning with your organisation’s cause and goal
Aligning to volunteer motivations and preferences
Staffing, budget and ways of working – resourcing the strategy
Some ideas for implementation
Evaluating and reviewing your strategy live
About the speaker
Laura Elson has worked in volunteer involvement for almost 20 years and now works as an independent consultant specialising in supporting organisations to build ambitious and cohesive volunteer strategies that build movements around a cause.
Laura has worked in volunteer leadership roles at a number of grassroots organisations, Volunteer Centre Leeds, Parkinson’s UK, and England Netball. In 2015 she worked with Nesta and NCVO to research, test and develop prison based volunteer centres and in 2018 set up a consultancy to focus on volunteering strategy projects full time. As a consultant she has helped a wide range of organisations develop innovative volunteer strategies including Kinship, The Marine Conservation Society, England Netball, The Churches Conservation Trust, The Solicitors’ Charity, The Peak District National Park Authority and the MS Society.
Laura is an Associate Consultant with NCVO, Consultants for Good and Fair Development. She volunteers as Strategic Lead for Volunteering with Yorkshire Netball, and as a trustee of Getting on Board, the national trustee recruitment and diversity charity.
